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Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.The first group was given the same instructions as the participants in Guilford’s experiment.The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.

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Guilford was one of the first academic researchers who dared to conduct a study of creativity.

Yet participants’ performance was not improved even when they were given specific instructions to do so.

That is, direct and explicit instructions to think outside the box did not help.

In other words, the “trick” was revealed in advance.

Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?

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